Content Types
I Write Various Content Types Including…
Pillar Content
Pillar content is the core of a topic cluster. It’s a massive page covering a everything about a topic, typically 4000+ words. Pillar pages are good for competing for high search volume keywords.
Cluster Content
Cluster content refers to pages that support the pillar page in a topic cluster. They’re shorter, (less than 3k words). Each cluster page covers an aspect of the main topic (like a subtopic) in detail.
Product Pages
A product page illustrates the features, uses, and benefits of a product. The description answers questions that potential buyers may have including the price and images.
Service Pages
Service pages offer details about each service like what it includes, benefits, problems it solves, and why someone should choose your company. They are a high-priority for local service businesses as they’re meant to generate leads.
Location Pages
Location pages describes the specific services you offer in each neighborhood. They help potential buyers know whether a business services their area. They are second highest priority for local service businesses.
Blog Posts
Blog posts are informational guides used to offer more insights about a topic, service, or product. They’re typically the third priority for local service businesses. They’re used to educate potential buyers, earn their trust, and hopefully their loyalty.
Knowledge Base Content
A knowledge base is a self-service customer-support library that includes detailed content about using a product or service. They’re typically used by Software-as-a-Service platforms to share troubleshooting tips and step-by-step tutorials.
Whitepapers
A whitepaper is an authoritative piece of research that argues out a solution to an existing problem in the market. Companies use whitepapers to educate and convince audiences that the features of their product or service will adequately solve a specific problem.
Case Studies
Case studies help a business illustrate how they achieve results based on real-world experiences from their past customers. They’re great trust drivers, just like testimonials. Such a page covers the customer’s history, the problem, the solutions applied, and the results.
Guest Posts
Guest posts are articles posted in another website to reach the website’s audience (brand awareness), demonstrate expertise and get quality backlinks. Such posts must be written in a way that seamlessly matches the target website’s exisiting content and guidelines.
Press Releases
A press release is an official statement issued by a company to its audience through news outlets. They’re used to make an announcement, provide new information or make a formal statement. PRs have a pre-defined format that must used.
Newsletters
Email newsletters are regular, brief updates shared to a company’s audience. In this era of selfish spamming, each newletter must be well-thought-out, from the subject line, hook, content and call-to-action. Without empathy, it’s impossible to engage people in their inboxes.
Landing Pages
A landing page is a conversion-focused page that encourages the reader to take an action like signing up to a newsletter or buying a product. Ideally, each landing page focuses on one specific action. The page highlights the problems solved, benefits of solving them, and how to get the solution.
SME Content
Subject-matter-expert (SME) content is content based on an expert’s thoughts on a topic in their industry. It involves interviewing experts, doing intensive research to beef up the details and adding real-world examples. Such content often offers a unique point of view and fresh insights.
Product Reviews
A product review objectively analyzes a product’s features, benefits, challenges, and use cases to help potential customers choose the right product (or service) for their need. The best reviews are written from the author’s experience using the product.
Support
FAQs
Everything you need to know about working with me. Can’t find the answer you’re looking for? Reach out.