Content Types
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Pillar Content
Pillar content is the core of a topic cluster. It’s a massive page covering a everything about a topic, typically 4000+ words. Pillar pages are good for competing for high search volume keywords.

Cluster Content
Cluster content refers to pages that support the pillar page in a topic cluster. They’re shorter, (less than 3k words). Each cluster page covers an aspect of the main topic (like a subtopic) in detail.

Product Pages
A product page illustrates the features, uses, and benefits of a product. The description answers questions that potential buyers may have including the price and images.

Service Pages
Service pages offer details about each service like what it includes, benefits, problems it solves, and why someone should choose your company. They are a high-priority for local service businesses as they’re meant to generate leads.

Location Pages
Location pages describes the specific services you offer in each neighborhood. They help potential buyers know whether a business services their area. They are second highest priority for local service businesses.

Blog Posts
Blog posts are informational guides used to offer more insights about a topic, service, or product. They’re typically the third priority for local service businesses. They’re used to educate potential buyers, earn their trust, and hopefully their loyalty.

Knowledge Base Content
A knowledge base is a self-service customer-support library that includes detailed content about using a product or service. They’re typically used by Software-as-a-Service platforms to share troubleshooting tips and step-by-step tutorials.

Whitepapers
A whitepaper is an authoritative piece of research that argues out a solution to an existing problem in the market. Companies use whitepapers to educate and convince audiences that the features of their product or service will adequately solve a specific problem.

Case Studies
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

Guest Posts
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

Press Releases
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

Newsletters
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

Product Reviews
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

SME Content
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.

Landing Pages
SEO services help improve your website’s ranking on search engines, making it easier for potential customers to find you.
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